I was born in Milan in the sixties, and for almost 20 years I have been working in production for advertising, at the beginning as Production Manager, then as Line Producer on worldwide projects.
In 2007 I founded 20 Red Lights a boutique independent production agency based in Milan. My main intent is to establish empathy with the client, the attention to detail, and the maximum technical and organizational efficiency no matter what the budget is. I like to realize every project with trust, satisfaction and make my clients feel at home: both foreign and italian ones. It is very satisfying when they come back for my services and we can work together.
Born and raised in Milan, I have always worked in the organizational field and press offices, for events in art galleries and museums. Since 1995 I’ve been working as production assistant for commercials in Italy and abroad, with particular attention to productions with British, French and American directors. My organizational skills, discipline and self-control make me an “atypical Italian” but they are offset by an open, sunny personality, always very empathetic towards others and focused on finding the best solution to problems, and an optimistic view of things.The most precious things to me are not “things”: family, friends, feelings, nature and life. A smile is always worth it, every single day.